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Leverage AI to Automate Your Marketing and Brand Management
AI wrote this hook. Now see what else it can do.
The Importance of Branding & the 88 West Process
At 88 West, we transform brands through strategy, visual identity, and physical and online presence.
The Value of Brand Photography
Your brand’s visual identity is a powerful tool for building long-lasting relationships with consumers, starting right from their very first interaction with your business.
Employer Branding: How PTO Creates a Winning Combo
700 million vacation days go unused annually, but PTO is a win-win for employers and employees. How are you using yours?
Branding in STEM: Digital Innovation
Digital Innovation, a conference for security in STEM, is coming to Northeast Mississippi on October 3rd and 4th in Tupelo, Mississippi.
2023 Social Media Marketing Trends
Take a look at the social media trends taking marketers by storm—from short-form video to ephemeral content.
The Value of a Marketing Internship
Interning with 88 West opened doors. How will you find the right internship for you?
Creating Logos for a Brand Family
Let’s be real. The key to developing a strong set of logos boils down to four qualities: recognition, relevance, adaptability, and versatility.
Six Tips for a Successful Social Media Campaign
From Instagram to TikTok, maintaining a strong presence on a variety of platforms is crucial to doing business today.
Building a Legacy: McCarty King Construction
Planning for quality, building for longevity.