Elements of a Brand Story

A strong and cohesive brand is essential for any company today. Dynamic storytelling, authentic imagery, and relatable content draw audiences in and build loyalty with consumers. A memorable story will make your brand stand out in a crowded market. The fundamental aspects of a brand—a versatile logo package, an attractive color palette, and a striking logo—are important, but if they do not form a dynamic and clear story, the brand will blend in with its competitors. A strong, unique brand should dig deep into the human experience and immerse consumers in your company’s story. When creating a brand consider these questions:

• What unique selling point should my brand convey?

• How do the elements of my brand speak to my company’s credibility?

• Does my brand make an impression and stand out against competitors?

Read the rest of this blog as posted to 88 West here.