2023 Social Media Marketing Trends

Social media is one of the most powerful tools for brand marketing in 2023. As technology evolves, so do the tricks and trends that shape marketing through social media. Today we are looking at 2023’s most crucial social media trends including ephemeral content, influencer marketing, social shopping, and niche online communities.

1. TikTok, Reels, and Short-Form Video

2. The Power of FOMO: Leveraging Disappearing Content

3. Authenticity Through UGC

4. The Social Commerce Revolution

5. Sustainability and Purpose Driven Marketing

6. The Evolution of Influencer Marketing

7. Boosting Engagement through Private Communities

Read the full blog as posted to 88 West here.