Creating Logos for a Brand Family

A cohesive visual identity is a crucial element for every brand, so it may seem counterintuitive to use multiple logos for one brand. However, when used effectively, multiple logos can help reach niche audiences, build customer loyalty, and ensure long-term brand viability. Generally, the key to developing a strong set of logos boils down to four qualities: recognition, relevance, adaptability, and versatility.

Recognition: Craft a Memorable Brand Identity

Relevance: Cater to the Appropriate Audience

Adaptability: Optimize Multi-Channel Marketing

Versatility: Achieve Long-Term Success in a Changing Market

Read the full blog as posted to 88 West here.