The Value of Brand Photography

First impressions are everything, even in marketing! Your brand’s visual identity is a powerful tool for building long-lasting relationships with consumers, starting right from their very first interaction with your business. At 88 West, brand photography is just one of the elements we assist clients with when building a strong, cohesive brand. Let’s explore the key reasons you should invest in quality photography as well as the 88 West photography process.

• The Visual Language of Brands: In my previous blog, Creating Logos for a Brand Family, we discussed the importance of crafting a cohesive visual identity for your brand. Photography is an extension of this identity. Many aspects of marketing are extremely visually-oriented, and beautiful photographs engage your audience and help tell your brand’s story.

• Elevating Social Media Presence: Social media is almost entirely a visual medium. Brand photography makes your business stand out in a crowded market. Differentiate yourself from your competitors with striking graphics that make an impression on your audience!

• Creating a Consistent Brand Image: Outsourcing your brand photography keeps your imagery consistent. A cohesive social media presence is far more likely to receive high levels of engagement than one with a disjointed aesthetic. Remember, every channel of marketing you pursue is a part of your brand, and the key to building a viable brand is consistency across channels.

See the full blog as posted to 88 West here.