Leverage AI to Automate Your Marketing and Brand Management

AI wrote this hook. Now, see what else it can do:

At its core, marketing is about three things: understanding customer needs, matching your product to those needs, and persuading people to make a purchase. These foundational marketing objectives all have something else in common: artificial intelligence (AI) can make achieving them significantly easier. According to a McKinsey 2018 study, AI will contribute more value to marketing than any other discipline. 

Truthfully, AI has played a part in managing customer relationships for several years now. Social media algorithms tailor your online experience to your preferences, e-commerce websites feature chatbots that help you complete your purchase, Netflix provides movie recommendations unique to your viewing habits–these are all practices that are driven by AI.

Today, we’re breaking down three key areas where AI can improve your productivity and take your marketing and brand management to the next level: metrics & analytics, social listening, and customer relationship management. Implementing AI tools in these areas can drastically improve your firm’s efficiency.

Read the full blog as posted to 88 West here.