Employer Branding: How PTO Creates a Winning Combo

A 2019 study by the U.S. Travel Association revealed that 768 million U.S. vacation days went unused in the year 2018. Time off may seem like a luxury to some employees, but there’s more to a vacation than just the travel destination. Companies implementing healthy time-off policies and employees taking advantage of these has proven beneficial for employers and employees alike. Especially as COVID-19 has changed the employment landscape, many employers are beginning to see the benefits of adopting policies designed to alleviate work-related stress and burnout. This is a key element of a company’s employment branding strategy.

Employment branding refers to the qualities, practices, and culture that promote your company as a good place to work. Strong employment branding fosters a positive relationship between your company and its employees, potential hires, and the surrounding community. When it comes to attracting new hires, your company’s public image is critical. Employment branding factors such as benefits, time-off packages, and workplace culture contribute to a company’s employee retention and loyalty.

Read the full blog as posted to 88 West here.