Six Tips for a Successful Social Media Campaign

Social media is an integral component of modern brand strategy. Maintaining a strong presence on a variety of platforms from Instagram to Pinterest to TikTok should be a priority for any organization operating in the digital world. While the social media landscape is ever-evolving, here are six basic tips for creating a successful social media campaign.

  1. Design a clear and comprehensive plan backed by market research.

  2. Create compelling and engaging content.

  3. Leverage influencer relationships and UGC.

  4. Implement effective strategies and tactics.

  5. Monitor and record ongoing campaign success (& failure).

  6. Adapt to challenges and overcome barriers.

Read the full blog as posted to 88 West here.

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Creating Logos for a Brand Family

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Elements of a Brand Story