Building a Legacy: McCarty King Construction

A brand is a living, breathing thing. A dynamic brand strategy is at the bedrock of effective storytelling—marketing tells your audience how, but branding tells them why. A cohesive brand shows the target audience the voice behind a company, so each element of a brand should form a unique, clear vision. From the initial research phase to the final launch, utilizing the right branding process is the difference between successful companies and trailblazers.

Branding is the key to fostering trust, gaining loyal customers, and boosting brand recall, important objectives for any industry, but especially the construction sector. At 88 West, when we design a brand, we immerse ourselves in our client’s industry to create a fully realized story. Extensive market research and planning are the two best tools for a successful rebrand, such as our recent rebrand with McCarty KING Construction.

Read the full blog as posted to 88 West here.