Human activity—such as waterway impoundment and cave commercialization—post an imminent threat the United States’ bat population. This advocacy campaign provides educational content about why humans ought to care about the bat population and actionable tasks viewers can take.

The primary graphics parody famous works of art with overlayed colonies of bats flying in the background. This is an editorial choice intended to reflect the concept of an “image event”—cutting through the clutter of social media and creating a defining image for this campaign.