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The designs in this presentation include brand guidelines and standards. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/ff9a13df-2e1c-4dd2-b066-7c9c11de4264/newmarketone.jpg Portfolio - UNA Coursework: Marketing & Design New Market is a brand concept conceived as part of a Digital Marketing course exercise. This presentation includes brand guidelines, product mock-ups, and digital marketing graphics. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/280b70de-ca7f-4194-a1ef-ee23011e477d/SparrowBK2.jpg Portfolio - UNA Coursework: Marketing & Design Sparrow combines two words: "spar" and "arrow," subtly referencing the key to good PR: using words with precision. The sparrow in-flight represents forward motion. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/5eccfc24-0f63-4544-8871-ca3ece317b0e/newmarkettwo.jpg Portfolio - UNA Coursework: Marketing & Design The New Market Logo is versatile, minimalistic, and striking. The name's meaning is up to interpretation and leaves room for a product lineup expansion. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/e87934cd-3e0c-4313-9f48-764e02610b3a/SparrowBK3.jpg Portfolio - UNA Coursework: Marketing & Design This color palette is comprised of playful, natural, and bold tones that evoke a sense of wonder paired with refined style--values that form the basis of Sparrow. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/19956e84-0bde-4308-9fc8-376665fa4892/newmarketfive.jpg Portfolio - UNA Coursework: Marketing & Design New Market totes come in three color offerings: slate blue, classic black, and deep green. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/fbba5537-5461-405e-af6f-9cdc2a088a33/SparrowBK4.jpg Portfolio - UNA Coursework: Marketing & Design Sparrow believes in the power of meaningful brand-audience relationships, and this is why our clients soar. Our media and marketing skills position your brand for success. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/596c459b-ba9d-4636-b0e2-78ca28bd180c/newmarketfour.jpg Portfolio - UNA Coursework: Marketing & Design #whatsinyourtote embraces viral marketing by encouraging user-generated content (UGC). The tagline and wallpaper emphasize the stripped-back nature of this brand. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/246613cd-dea0-495e-966b-8a40985ec4c2/SparrowBK5.jpg Portfolio - UNA Coursework: Marketing & Design Business cards should convey your brand's mission and your personal expertise in one quick glance. 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These concise and well-designed business cards do just that. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/4607adea-3179-4800-a0d0-512f964c7f23/newmarketseven.jpg Portfolio - UNA Coursework: Marketing & Design These social media ads are designed for Instagram and Facebook with two goals in mind: (1) showcase the product and (2) encourage audience participation. https://images.squarespace-cdn.com/content/v1/6510f6c618db8d2300566b66/a75d096d-a413-4809-82c1-10d2e353b20a/SparrowBK7.jpg Portfolio - UNA Coursework: Marketing & Design This font family provides a distinguished look for a variety of uses. 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